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MTA - Masters of Tourism Administration

Average Duration
2 Years
Average Fees
30k-5L
Average Salary
80k-3L

The Master of Tourism Administration (M.T.A.) is a comprehensive and dynamic course designed to equip students with the knowledge and skills necessary to excel in the field of tourism. With a well-structured curriculum and a focus on practical learning, the M.T.A. program offers a unique blend of theoretical concepts and hands-on experiences, preparing students for successful careers in the tourism industry.

 

The first semester of the M.T.A. program introduces students to the fundamental principles of tourism development, management practices, quantitative techniques, and business statistics. These subjects provide a solid foundation for understanding the various aspects of the tourism industry and its impact on the global economy. Students also learn about the importance of effective communication and personality development in a business setting, as well as the fundamentals of marketing and computer skills relevant to the field.

 

In the second semester, students delve deeper into specialized areas of tourism administration. They gain insights into travel agency and tour operations, cargo management, financial and cost accounting, international tourism, tourism products of India, and e-commerce in tourism. This diverse range of subjects helps students develop a well-rounded understanding of the industry and its various components. The semester culminates with a viva-voce examination to assess the practical knowledge gained throughout the term.

 

Moving on to the third semester, students expand their knowledge and skills through subjects like French language, airline and cargo management, financial management, international air ticketing, conference and event management, and organizational behavior. These subjects enhance their abilities to handle international tourism operations, financial planning, and organizational dynamics.

 

The final semester of the M.T.A. program focuses on advanced topics such as marketing strategies, human resource management, foreign exchange management, hotel operations and management, and a major research project. This semester allows students to apply their acquired knowledge to real-world scenarios and challenges. The major research project enables students to explore a specific area of interest within the tourism industry and contribute to the existing body of knowledge.

 

Overall, the M.T.A. program is designed to provide students with a comprehensive understanding of tourism administration and equip them with the skills required to succeed in this dynamic industry. With a balanced combination of theoretical knowledge and practical experience, graduates of this program are well-prepared to pursue rewarding careers in tourism management, travel agencies, hospitality, event management, and various other sectors of the industry. The M.T.A. program opens up a world of opportunities for individuals passionate about exploring and promoting the wonders of tourism.

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Specializations

  • Destination Management: Specializing in destination management involves understanding and managing the various components of a tourist destination, including attractions, infrastructure, transportation, and marketing strategies.

 

  • Hospitality Management: This specialization focuses on the management of hotels, resorts, and other hospitality establishments, covering areas such as guest services, operations, revenue management, and hospitality marketing.

 

  • Event Management: Event management specialization prepares students to plan, organize, and execute tourism-related events, including conferences, trade shows, festivals, and corporate events.

 

  • Sustainable Tourism: This specialization focuses on promoting environmentally and socially responsible tourism practices, emphasizing conservation, community engagement, and sustainable development within the tourism industry.

 

  • Cultural Tourism: Cultural tourism specialization involves understanding and promoting the cultural heritage and traditions of a destination, with a focus on developing cultural tourism products, events, and experiences.

 

  • Tourism Marketing: This specialization delves into the strategies and techniques of marketing tourism produc...

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Eligibility Criteria

Eligibility criteria for the Master of Tourism Administration (M.T.A.) program may vary between institutions, but here are some common requirements:

  • Bachelor's Degree: Applicants must hold a bachelor's degree in any discipline from a recognized university or educational institution.
  • Minimum Academic Performance: There is usually a minimum requirement for academic performance, such as a minimum GPA or equivalent grade, set by the institution offering the M.T.A. program.
  • Relevant Work Experience (if applicable): Some institutions may require applicants to have relevant work experience in the tourism or hospitality industry. The duration and nature of the required work experience may vary.
  • Entrance Exam: In some cases, applicants may need to take an entrance examination specific to the M.T.A. program. The exam may assess aptitude, analytical skills, and knowledge in ...

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Skills required for MTA - Masters of Tourism Administration Course
  • Cultural Sensitivity
  • Customer Service
  • Marketing and Promotion
  • Strategic Planning
  • Research Skills
  • Organizational Skills
  • Communication Skills
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Scope

  • The M.T.A. program offers a broad scope of career opportunities in tourism management, destination marketing, event management, travel and hospitality services, tourism research and consulting, sustainable tourism, entrepreneurship, academic and teaching, government and policy, and cultural tourism.
  • Graduates can work in various sectors of the tourism industry, overseeing operations, strategic planning, and marketing for travel agencies, tour operators, hotels, resorts, and destination management organizations.
  • They can specialize in destination marketing, promoting tourist destinations and developing marketing strategies to attract visitors, working for tourism boards, ministries, or destination marketing organizations.
  • M.T.A. graduates can pursue careers in event management, organizing and managing tourism-related events, conferences, exhibitions, and festivals.
  • They can work in travel agencies, airlines, cruise lines, and other trave...

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Syllabus

  • Semester 1
  • Semester 2
  • Semester 3
  • Semester 4
  • Fundamentals of Tourism Development
  • Principles & Practices of Management
  • Quantitative Techniques & Business Statistics
  • Geography for Tourism
  • Business Communication & Personality Development
  • Marketing for Tourism
  • Fundamentals of Computer

FAQ's

Is work experience required to apply for the M.T.A. program?

Work experience requirements may vary between institutions. Some programs may require applicants to have relevant work experience in the tourism or hospitality industry, while others may admit students without prior work experience.

Can I pursue the M.T.A. program if my undergraduate degree is in a different field?

Yes, the M.T.A. program is open to students from various academic backgrounds. While a bachelor's degree in a related field may be beneficial, many institutions consider applicants from diverse disciplines who have a passion for the tourism industry.

What is the importance of specialization in the M.T.A. program?

Specializations in the M.T.A. program allow students to focus on specific areas of interest within the tourism industry, gaining in-depth knowledge and skills in those areas. Specializations can enhance career prospects and provide a competitive edge in the job market.

What is the difference between an M.T.A. and an MBA with a specialization in Tourism?

The M.T.A. program focuses specifically on tourism administration and provides specialized knowledge and skills tailored to the tourism industry. An MBA with a specialization in Tourism offers a broader business administration curriculum with an emphasis on applying business principles to the tourism sector. The choice between the two depends on individual career goals and preferences.

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